Make your vision crystal clear
Set goals, align your team, and build a plan you can execute.
Our Process
Where are you now
Clarify competitive advantage, current performance, and external forces that matter.Where are you going
Define success, brand promises, and long-term targets that inspire action.How will you get there
Choose the few priorities that move the needle and assign owners.How will you measure
Set metrics and cadences to track, learn, and adjust along the way.Staying on track
Recalibrate priorities every 90 days to stay on track to meet the annual objectives.
“This was the best strategic planning session I’ve ever done!”
— Kristi Hines, Board Chair
Fort McMurray Chamber of Commerce
What it looks like to work with us
A facilitated process to bring CLARITY to the future, ALIGN the team, and SIMPLIFY decision-making.
Imagine what having a solid plan could open up for you & your team ...
More time
More confidence
No more second-guessing decisions
Know what to say 'no' to and how to allocate your resources
We build a concise plan that outlines direction and measurable impact.
Most clients choose a rolling 3-year plan with detailed year one targets and high-level goals for years two and three.
This aligns management and boards on priorities and success measures.
The MCsquared Difference
The successful application for Best Managed Canada reflects a commitment to excellence in operational practices. This includes the effective implementation of strategic planning that drives sustainable growth.
Additionally, achieving a world-class customer Net Promoter Score (NPS) demonstrates a deep dedication to understanding and meeting client needs, ultimately leading to strong customer loyalty and satisfaction.
Merin implemented a Business Operating System and coached the team on how to talk through issues, track data and find actionable solutions.
Looking to tackle Strategic Planning but don’t know where to start?
Of course, we are big promoters of using a facilitator, like Merin. But if you want to begin working through the steps, here is a workbook to help get you started.
Fill out the form below, and we will send it your way.
Understanding Strategic Planning:
Identifying Current State: Understanding the industry, niche, and ideal customer profile.
Setting Goals: Establishing long-term visions and short-term objectives.
Addressing Challenges: Identifying obstacles and planning how to overcome them.
Measuring Success: Defining metrics to track progress and success.
What clients have to say
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“Thank you for facilitating such an engaging and informative session. Our team is energized and looking forward to all we can accomplish!”
Denean Robinson, Fort McMurray Airport
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"Merin is a strategic powerhouse! She is dedicated to results and propelled our organization toward success with incredible momentum. Her facilitation brought cohesion and alignment while respecting everyone's time and abilities. If you are a business owner looking to elevate your performance, we highly recommend Merin."
Chad Waldner & Chad Leverick, Alliance Energy
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"I do not hesitate to recommend Merin to any organization looking to get itself better organized to meet the challenges and identify the market opportunities."
Jaydan Tait, Attainable Homes Calgary
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"Merin did a good job of gathering the relevant information on the organization, challenges faced and membership feedback. She did a great job of facilitating the board through the session, and got to a very good end point and did it all with time to spare in the day!!! Her diverse background, including significant board experience was an asset."
Graham Ure, Ft McMurray Chamber of Commerce
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"The Board at EAC is large & diverse, and required a well-conceived approach to be successful. Merin’s facilitation skills and ability to distill the day’s results into a succinct plan was enormously helpful. We look forward to working with Merin again in the future."
Laura Dickson, Epilepsy Association of Calgary
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"Merin is a pleasure to work with. She has incredible insight and is quick to build strong connections that allow for a lasting impact. She is sincere, full of purpose, and committed to building her community. It is very easy to recommend Merin enthusiastically!"
Jay Stark, Lakeview Church
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"Merin was very well prepared, kept the group on track and capitalized on the time allotted. I would highly recommend her for any Board Development, Strategic Planning or Governance work."
Trevor Koot, Saskatchewan Real Estate Commission
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"I would recommend MC2 in any strategic undertaking. Merin was able to set the stage to allow our directors the opportunity to meaningfully contribute their knowledge to set a path forward that will allow our company to thrive in the near and long term."
Keith Haraburda, BILD CR Association
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"Merin and her team were incredibly responsive from the lead-up through execution of our latest Strategic Plan. They made the entire process easy while providing us with a clear, concise, and actionable plan that had the unified support of our Board and Staff."
Scott Fash, CEO BILD Albert
Tips: “Mapping your Path to Success”
Set the Destination
Plot the Course
Assess Resources
Anticipate Challenges
Course Correct
Celebrate Victories