Multiply What Matters
Lead with Clarity. Scale with Confidence.
Scale your business without burning out. Free up time, grow your team, and build lasting impact.
What does MC² mean?
MC² stands for Multiply with Clarity and Confidence. We help founders expand their impact, sharpen strategy, and lead boldly so the business runs on purpose, not pressure.
Where is your business today?
Most growing companies hit predictable barriers. We help remove them by focusing on five essentials:
Clarity and Focus
Align leadership around a shared vision and a one-page plan so priorities are crystal clear.
Scaling Structure
Install simple systems, meeting rhythms, and scoreboards to ensure consistent execution.
Communication and Accountability
Set roles, expectations, and KPIs so everyone knows what good looks like.
Issue Solving
Resolve root causes so problems stop resurfacing.
Data Visibility
Track the right numbers in real time to guide decisions with confidence.
YOU-PROOF your business:
Reclaim your time for strategy and life
Build a scalable, sellable company with transferable value
Cut noise and distraction so teams can execute
Simplify decisions with clear metrics and meeting rhythms
Grow enterprise value with a repeatable operating system
Unlock Your Potential With Scaling Up
Scaling Up helps leadership teams master four decisions: Strategy, People, Execution, and Cash.
Clarity
Clarify your point of differentiation that allow you to stay ahead of the competition. Create a one-page strategic Plan that aligns vision, brand promises, and targets.Accountability
Get the right people doing the right things right, what clear accountability and metrics. Use quarterly priorities and weekly scorecards to drive follow through.Efficiency
Develop and implement strong habits that your company needs to keep the wheels of your organization from falling off. Simplify workflows and meetings to remove bottlenecks.Results
The first law of entrepreneurial gravity is “growth sucks cash” - having plenty of cash to weather the storms. Improve margin, cash conversion, and company value.
Our Brand Promise
1. Multiply What Matters™
We help founders multiply time, team capacity, and impact—without multiplying stress. Whether your goal is growth, transition, or legacy, we focus on what matters most to you—and ensure your business scales accordingly.
Outcome: 2x Revenue | More Freedom | Greater Alignment
2. Clarity & Confidence, Backed by Proven Systems
We bring the structure of Scaling Up, the value lens of Value Builder, and the traction tools of EOS—tailored to your business. These frameworks give you the clarity to plan and the confidence to lead.
Outcome: 3x Profitability | Clean Execution | Vision-Led Leadership
3. Disciplined Execution That Drives Long-Term Value
We coach with care, challenge with intention, and embed operational rigour. From strategy to follow-through, we build team habits that create consistency, cash flow, and enterprise value.
Outcome: 10x Business Value | Exit Readiness | Transferable Systems
Work with Merin
Private companies
Professional services, construction, and trades. Accountants, engineers, architects, financial planners, insurance brokers, electricians, home builders, and more.
Public and non-profit
Agencies, boards, and commissions. Past work includes chambers of commerce, economic development, home builders associations, real estate commissions, airport authorities, home warranty programs, and housing agencies.
Can your business thrive without you?
Fill out the form and receive a free “Self-Managing Business Checklist”
What our clients are saying
Jocelyne H.
Interior Design Firm Co-Owner
“Merin’s process helped us get the structures in place to enable scalability. We have seen increases in revenue, profits, and efficiencies in how we use our time & resources.”
Bill R.
Financial Planning & Accounting Owner
“Together we created a 5-year strategic plan for my financial planning and accounting businesses to provide clear priorities and simplify decision-making. The ongoing accountability coaching has been invaluable to keep me focusing on the right things.”
Daniah M.
Professional Services, Small Business Owner
"Before working together, my biggest challenge was feeling overwhelmed and lacking a clear plan as a business owner.
I struggled to allocate time and identify the key challenges I needed to address. Through Merin's business coaching, I learned how to set objectives, create an actionable plan, and hold myself accountable.
This has brought tremendous results. I am more confident and have a healthy financial position; I'm equipped for scalability.
We have hired critical new team members and expanded our business.
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Take Control of Your Business
SUCCESSFUL TRANSITION
"Merin very quickly made sense of complex situations, engaged our team in valuable discussions, and distilled insights into a tangible path forward that resulted in a successful transition and exciting opportunities for the next generation of growth."
- Wanda Hunchak, Executive Vice President
STREAMLINED PROCESS
"Merin has organized & galvanized our committee to bring direction with effective processes to achieve our goal."
- Trevor Thiessen, Business Owner
CLARIFIED VISION & NEEDS
"Having Merin involved clarified our needs and made the whole process move in a direction we needed."
- Don Bristow, Business Owner
Resources & Media
"Your Business Unleashed - Why You'll Never Sell Your Business" with Merin Coutts hosted by Clayton Achen.
"How to achieve goals with a crystal clear vision" on the Okiki Podcast.
"Building for Success” - Entrepreneurial Series Interview with Merin Coutts.
Listen in as Merin talks about "Living with Guilt-Free CONFIDENCE" on the Celebrating Simple Life podcast.
Let’s kickstart your business
We’ll be with you every step of the way.