Helping business owners

Grow company value & prepare for a transition

In the spirit of Einstein’s formula

We fuse strategic vision ('m') with structured growth ('c²') to exponentially elevate your business's value and future readiness.

Where is your business today?

Get an estimate of your company's current value and discover where to focus your energy for growth.

Overcome common challenges:

  1. Lack of Clarity & Focus: Constant distractions, competing priorities, and a lack of a shared vision hinder progress and efficiency

  2. Difficulty Scaling: Insufficient structure and processes make it challenging to scale and grow

  3. Poor Communication & Accountability: Communication breakdowns, inconsistent delivery, and a lack of accountability lead to confusion and inefficiency

  4. Inability to Solve Issues: Persistent problems resurface without effective resolution

  5. Data Blindness: Inconsistent tracking and a lack of data hinder informed decision-making

YOU-PROOF your business:

  • Reclaim your time 

  • Build a scalable SELLABLE business 

  • Silence the distractions

  • Simplify decision-making

  • Grow the VALUE of your business

Unlock Your Business’s Full Potential with the MC2 Framework

“The more effortlessly you can align, integrate, and optimize the important business factors inside an organization, the closer you can accelerate performance and lead changes.”
— Pearl Zhuv

Digital Maturity: Take a Journey of a Thousand Miles from Functioning to Delight

  • Beyond streamlining operations and gaining traction, a BOS can help you:

    • Gain clarity

    • Enhance accountability

    • Improve communications

    • Boost efficiency

    • Drive results

  • EOS, or the Entrepreneurial Operating System, is an example of a Business Operating System. It is a framework designed to help businesses achieve clarity, alignment, and traction towards their goals. Visit https://www.eosworldwide.com/what-is-eos to learn more.

  • Infused with principles of systems like EOS or ScalingUp, the MC2 approach stands out because of its simplicity, scalability, and practical approach. The framework creates a rhythm for strategic thinking while focusing on implementation and operational execution. It is ideal for service-based businesses seeking growth and scalability.

  • Our framework is best for SMEs (small to medium-sized enterprizes) with <200 employees. It is especially effective for service-based businesses that face challenges related to managing client relationships, delivering consistent service quality, and managing team dynamics.

  • At MC2, we take a practical approach and use the first 90 days to set up the basics, familiarize the team with core principles, and chart the 3-year course. Then we add elements and tools over the next 12-18 months. It generally takes most businesses at least 18-24 months to implement.

  • We often hear from business owners that some business operating systems can be very authoritarian and cumbersome. At MC2, we implement the key principles, while adjusting the frequency and focus to increase the cadence and ensure progress is made every month.

    The other big difference is that MC2 takes a value-building approach; meaning everything we do is about increasing the value of your business. It isn’t about following a script and going through the motions. It is about diving into the data and processes to uncover hidden potential, make improvements that drive revenue, profit, and efficiencies, and enable you to scale to reach new levels of success.

Take Control of Your Business

SUCCESSFUL TRANSITION

"Merin very quickly made sense of complex situations, engaged our team in valuable discussions, and distilled insights into a tangible path forward that resulted in a successful transition and exciting opportunities for the next generation of growth."

- Wanda Hunchak, Executive Vice President

STREAMLINED PROCESS

"Merin has organized & galvanized our committee to bring direction with effective processes to achieve our goal."

- Trevor Thiessen, Business Owner

CLARIFIED VISION & NEEDS

"Having Merin involved clarified our needs and made the whole process move in a direction we needed."

- Don Bristow,  Business Owner

Can your business thrive without you?

Fill out the form and receive a free “Self-Managing Business Checklist”

Who we work with:

Service-based businesses

Professional service companies, construction, and trades.

Accountants, engineers, architects, interior designers, financial planners, insurance brokers, electricians, home builders, etc.

Non-profit organizations

Agencies, boards & commissions

Past clients include: Chamber of Commerce, Economic Development Agencies, Real Estate Commissions, Airport Authorities, Home Warranty Programs, Affordable Home Agencies, etc.

What our clients are saying

Jocelyne H.

Interior Design Firm Co-Owner

“Merin’s process helped us get the structures in place to enable scalability. We have seen increases in revenue, profits, and efficiencies in how we use our time & resources.”

Bill R.

Financial Planning & Accounting Owner

“Together we created a 5-year strategic plan for my financial planning and accounting businesses to provide clear priorities and simplify decision-making.  The ongoing accountability coaching has been invaluable to keep me focusing on the right things.”

Daniah M.

Professional Services, Small Business Owner

"Before working together, my biggest challenge was feeling overwhelmed and lacking a clear plan as a business owner. 

I struggled to allocate time and identify the key challenges I needed to address. Through Merin's business coaching, I learned how to set objectives, create an actionable plan, and hold myself accountable. 

This has brought tremendous results.  I am more confident and have a healthy financial position;  I'm equipped for scalability. 

We have hired critical new team members and expanded our business. 

Stay inspired with helpful tips, stories, and news.

Resources & Media

"Your Business Unleashed - Why You'll Never Sell Your Business" with Merin Coutts hosted by Clayton Achen.

"How to achieve goals with a crystal clear vision" on the Okiki Podcast.

"Building for Success” - Entrepreneurial Series Interview with Merin Coutts.

Listen in as Merin talks about "Living with Guilt-Free CONFIDENCE" on the Celebrating Simple Life podcast.

Let’s kickstart your business

We’ll be with you every step of the way.

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